accelerate Growth with Fractional CMo services

A Marketing leader Bringing strategy, systems, and Specialists to your business

Your business is at a tipping point. You've outgrown referrals and need a marketing revolution—not just strategies, but systems for sustained growth. Welcome to our Fractional CMO services: your new growth engine.

Video on what a fractional CMO does for your business
Video on why you need a fractional CMO for your business

businesses make marketing mayhem,
We create clarity and consistency

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Without a well-defined marketing strategy, efforts can become fragmented and uncoordinated, leading to inconsistency and confusion. And, a lack of marketing leadership can lead to poor decision-making, a lack of direction, and an inability to adapt to changing market conditions.

You need a marketing champion.

A marketing champion (fractional CMO) creates strategic vision and strong leadership, aligns all marketing efforts with business goals to prevent chaos and ensure effective execution. They leverage data-driven decision-making and maintain consistent branding, optimizing resources and fostering clear communication within the team.

This proactive approach ensures continuous improvement and maximized marketing success.

challenges we tackle as fractional cmo’s

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Marketing ROI

Unsure what to spend or where to invest budget
Customer acquisition costs are unclear or too high
Inability to measure customer lifetime value 
Unclear or too low return on ad spend (ROAS) 
Complete lack of marketing return on investment (ROI)
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Marketing Strategy

No cohesive, long-term marketing strategy in place
Marketing efforts are not aligned with overall business goals
Lack of understanding on target market and customer segment
Failure to adapt to changing market conditions and consumer behavior
Inconsistent application of data and analytics to drive marketing decisions
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Lead Quality + Volume

Not getting enough leads for the sales team 
Inconsistent lead volume month to month
Getting leads you can’t convert into business
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Brand Awareness

Inconsistent brand identity and messaging
People don’t know what you do or why they’d work with you
Your unique value proposition is unclear or non-existent
Local visibility on your brand is very low
There’s no differentiation from others in your industry
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Content Strategy

Your content doesn’t decrease your sales timeline
The website isn’t growing in visibility and traffic routinely
You don’t know what content to target 
Brand voice is not part of your content strategy
You don’t show up on Google for your product/service 
Creating content that doesn’t help users accomplish their goals
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Social Strategy

Your various social media profiles aren’t optimized 
Growth has stagnated on the platforms
You don’t know what to post or how to stand out
There’s no strategy for turning your following into leads
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Ads Strategy

Unclear or low ROI from your ads
Unsure what levers to pull to improve lead volume / quality
Don’t know what your ideal budget should be
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Sales Enablement

Sales team lacks the tools to efficiently engage with prospects
No clear alignment between sales and marketing efforts
Sales collateral doesn’t match latest offerings or brand
Lead scoring models are outdated causing poor lead prioritization
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Vendor/Team Management

Don’t have anyone they trust leading marketing execution
Trouble problem solving with people doing the tactical work 
No strategy, milestones, and KPIs with marketing team or vendors
Struggle giving the marketing team the tools and resources they need
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Customer Retention

High churn rate
Unsure how to build effective customer relationships/loyalty
No customer retention strategy
Low customer lifetime value

Our method for your success

there’s a process for great marketing strategy.

We help you define your business goals. Audit your current marketing. And build a roadmap to take you from where you are to where you want to be.

Our goal is to create an immediate ROI so we can then focus on the long-term initiatives that will have a higher yield

Strategy

There’s a gap between business goals and marketing execution. Our strategies bridge that gap in your business.

Systems

After running a marketing agency for almost a decade, we have the systems your marketing needs to succeed.

Specialists

Strategy is only as good as those executing the tactics. We have vetted specialists that we bring to your business.

ready for real growth?

Let’s ditch the old playbook.
If you're game for genuine, impactful growth with a marketing strategy that works as hard as you do, let’s talk.

CMO Engaged

  • A fractional CMO for your business for ~10 hours per week
  • Deploys the Functional Marketing Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more.
  • Functional Marketing Systems Map delivered after the first 30 days
  • Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
  • Unlimited email correspondence, Slack communication
  • Hire, train, evaluate and fire vendors, employees, & contractors
  • 3-month minimum commitment ( high-octane)
Investment: Starting at $10,000/month

CMO advisor

  • A fractional CMO leading your team as a strategic advisor
  • Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session
  • Quarterly Planning calls quarterly, Sprint Planning calls led twice-monthly
  • Unlimited email correspondence
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month commitment
  • Grow long-term with the least financial risk
Investment: Starting at $3,000/month

CMO half-day consultive strategy

  • 4-hour Strategy Session for your team using the Functional Marketing Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs
  • 7-day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
Investment: Starting at $7,500 (+ travel, if necessary)

You have questions, we have answers...

You’ve probably never encountered a business like ours. Naturally, you’ve got some questions. We’re happy to answer any questions you may have.

Who is this framework good for?

This is perfect for businesses who want to get consistent with their marketing. 

Because of the price, this is for companies between $750,000-$3M in revenue. 

Most businesses should anticipate spending about 10% of revenue on marketing if they are looking to grow their business. This package fits into the marketing budget of businesses in that revenue range. 

Businesses that buy this framework have experienced inconsistency in generating leads, played marketing whack-a-mole with tactics, and really need someone to come in and give them a well-thought out strategy that they can deploy moving forward.

Why is the framework set up this way?

This is the best hits of what we did as an agency. The things that gave businesses the best possible foundation for their marketing strategy. 

We saw that businesses consistently got leads and closed business after deploying these marketing sprints. The work builds upon previous sprints and we spin more plates as we see success. 

The Marketing Foundation Framework does not include strategies around ads because that should come later. If you cannot get people to convert organically, putting an ads budget behind your business could yield 0 results and cost you a lot of money

What happens when the foundation package is over?

You keep all the strategies and systems which you can continue to deploy for your business. We wanted to come up with a system that creates long-term value for your business. 

In some instances, clients roll from this into a fractional CMO package. This gives businesses a marketing leader to maintain this strategy and layer on additional strategies, systems, and specialists to continue the journey of growth. 

What if my business already has a website?

If your business has a well-performing website, we can consider skipping those sprints. 

But we cannot build a skyscraper in a bog. 

If your website is not up to snuff, we’re going to rebuild it so that our future strategies are set up for success. The goal is to make a fundamental change in your business, not shuffle things around. 

Are you doing the work, or just the strategy and systems?

For these sprints, we do the foundational work to define what good looks like. 

So, we build the strategy and then do the base of work. Then we provide the systems to continue doing the work at a more effective cost to your business.